“King Kong ain’t got no shit on me!” For all you Denzel Washington fanboys (and fangirls) out there, you know this is his blockbuster one-liner from ‘Training Day’ that rung in the millions at the box office. If you’re wondering how this is connected to interactive content, think about what you felt when you read Read more about Interactive Content: Trends to Watch in 2017[…]
When you think interactive content, think Alexander Graham Bell, whose life-changing invention – the telephone – revolutionised communication. Suddenly, talking became a two-way street. A century and a half after Bell demonstrated that dialogue is much more effective than monologue, internet marketers are getting consumers to ‘talk back’, just as the telephone did. Now rewrite your Read more about Interactive Content: Let’s Get Engaged[…]
A client of ours recently asked us what content marketing strategies would work in 2017. We had considerable difficulty in coming to terms with that question. For, the period in question was 2017 – an entire year. This is an eon in the digital marketing world, where consumer buying patterns are measured and tracked in Read more about Content Marketing Strategies That Worked in 2016 But May Not Work in 2017[…]