The fastest way to get slim is by writing a blog!
If you have raised your eyebrows by now, you’re not alone. We’re talking about slimming down your marketing budget.
For budding online marketers reading this, traditional marketing is passe. You keep shoveling money into that never-ending marketing funnel. And the desired result remains elusive, more often than not.
Now, we’ll let you in on a li’l secret (not that big a secret, actually) of a powerful branding tool – a must-have in your business strategies – and that too on a slim budget!
If you haven’t guessed already, we’re referring to the much-used (and much-abused) blog. Writing a blog can work wonders for your brand if done right.
Also read: 6 Sure-Fire Ways to Create a Kick-Ass Blog
After the initial euphoria over this new digital platform died down a decade ago, the blogosphere matured into a space where people who had an authoritative voice stood out. Suddenly, it became a great way to win friends and influence people – the ultimate goal of any business.
If you’re sitting on the fence, trying to decide whether ‘to blog’ or ‘not to blog’ for your business, wait no more!
Here are six compelling reasons why writing a blog can turbo-charge your business.
Save on ad spend
When making buying decisions, emotions and opinions just trump information big-time. With blogging, you can squeeze in a bit of these two at a fraction of normal advertising spends.
According to a HubSpot survey, 61 per cent of consumers made purchases based on content while 60 per cent of businesses who blogged acquired more customers. So blogs are hyper-efficient tools of advertisements at little or no cost. Writing a blog is indeed a slimming tool for your budget!
Be a trendsetter
Who doesn’t want to position themselves as Walmart or Coke in their business? This is easily achieved by writing a blog, just as these giants do. You can share all the information you want with your target audience in ways that are exciting and engaging.
You could even become a trend setter or a thought leader in your domain! So, try it out.
Your brand gets a persona
Wonder why Marilyn Monroe is still remembered to this day? It is just because of her unique, saucy personality.
Ditto for blogs. A blog helps develop a distinct personality for your brand, and thereby facilitate strong brand recall.
Strong content can strike a chord with your consumers, and every time they go on a shopping spree, this recall factor can work wonders. Need more convincing?
Bloggers become thinkers
The more you blog, the more you will start researching and thinking about newsworthy topics and trends in your industry. The more you write, the more it stimulates your creative juices, thereby throwing up ideas that could benefit your brand positioning.
In a nutshell, it encourages out-of-the-box thinking. This is because a blog is a place to talk about timely news or market trends, and share company initiatives beyond what your website can dish out.
Write a blog and cozy up to Google
The challenge for every start-up is to be ‘found’ on the Internet and to stand out. On the other hand, search engines just love valuable content. So if given the right twist, blogging can keep you head and shoulders above the crowd.
Blogs with backlinks to your main website will funnel visitors or divert customers to your services, products, promotions, and contact forms.
Fuel your social media penetration
Goes without saying that interesting content is the main reason people follow a brand on social media. Because you do it too as a consumer of everything social.
Trending content on your blog will also get shared through social circles, bringing in more visitors and eventually more business.
Imagine a blog post you wrote going viral across social media, and attracting 100,000 visitors to your site. Could you ask for more?
Also read: 6 Types of PR Disasters You Want to Avoid
A blog is evergreen too! Don’t be discouraged if you get only a few eyeballs now. You can get tons more of traffic and leads from your blog in the years to come. Every post you publish is also a long-term asset that helps build brand awareness.
Start blogging today!