SERVICES
Content writing
Razor-sharp articles. Blogs with swaying power. Columns that stand out. Sticky web content. Persuasive marketing collateral. Academic and technical content. We do all this. And more!
Public Relations
Your PR campaigns can run like a dream. Or explode in your face and become your worst nightmare. The difference is in execution (any agency can plan, really). Talk to us. We can help.
Online branding
From exciting creatives and videos that can grab eyeballs, to developing logos and brand language that can arrest attention, we take online branding to heights our clients are proud of.
About
"Creativity is intelligence having fun." - Albert Einstein
So we like to have a bit of fun when we work :) Which is why we are able to churn out killer content and execute digital marketing campaigns that can electrify your TA.
When you work with us, we give what you need, not what we think you need.
Every requirement has a business objective. We give that objective a 360-degree lens to view the digital landscape, and help you cherry-pick the services you need - be it content, digital marketing, PR, communication, or personal branding.
Testimonials
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Our Blog
The Five Golden A’s of an Effective Public Relations Comeback
Public Relations disasters can be unbelievably numbing and can freeze decision making. They need not. Consider these simple but effective steps to salvage the situation in such cases. See how big brands have done it before. Ever had that sinking feeling that your product launch or press statement was a PR disaster? In the corporate Read more about The Five Golden A’s of an Effective Public Relations Comeback[…]
Take This Snappy Survey on Video Content Trends to Know Where it’s Headed in 2017!
Ever wondered what video content trends were playing out in 2017 but didn’t know where to look? Well, here’s your chance to get a sneak peek at what CXOs and content marketers like you feel about video content trends this year. Get priceless insights and fine-tune your organization’s online marketing strategy. This is a live Read more about Take This Snappy Survey on Video Content Trends to Know Where it’s Headed in 2017![…]
Interactive Content: Trends to Watch in 2017
“King Kong ain’t got no shit on me!” For all you Denzel Washington fanboys (and fangirls) out there, you know this is his blockbuster one-liner from ‘Training Day’ that rung in the millions at the box office. If you’re wondering how this is connected to interactive content, think about what you felt when you read Read more about Interactive Content: Trends to Watch in 2017[…]
Interactive Content: Let’s Get Engaged
When you think interactive content, think Alexander Graham Bell, whose life-changing invention – the telephone – revolutionised communication. Suddenly, talking became a two-way street. A century and a half after Bell demonstrated that dialogue is much more effective than monologue, internet marketers are getting consumers to ‘talk back’, just as the telephone did. Now rewrite your Read more about Interactive Content: Let’s Get Engaged[…]
Viral Fever: Video Content Marketing Gains Traction
“If a picture paints a thousand words, then one minute of video content is worth 1.8 million,” says global market research company, Forrester’s Research. Although purely anecdotal, this little pseudo-factoid did get your attention, right? Well, it should have. Click. Watch. Close. Ever since brands discovered the power of these three little words, videos have Read more about Viral Fever: Video Content Marketing Gains Traction[…]
Content Marketing Strategies That Worked in 2016 But May Not Work in 2017
A client of ours recently asked us what content marketing strategies would work in 2017. We had considerable difficulty in coming to terms with that question. For, the period in question was 2017 – an entire year. This is an eon in the digital marketing world, where consumer buying patterns are measured and tracked in Read more about Content Marketing Strategies That Worked in 2016 But May Not Work in 2017[…]
3 Open Secrets of Personal Branding Revealed
Personal branding is more art than science. That said, we’re going to put away the brushes and canvas for a moment and bring in the test tubes and conical flasks. For, there are three things that all super brands do when it comes to personal branding. And, these are empirically proven to work. Remember, we’re Read more about 3 Open Secrets of Personal Branding Revealed[…]
Eight Secret Spices for Writing Great Content
Is there a secret spice successful writers and brands use for writing great content? Or, wish to flavour your content to be like this BuzzFeed post? (gather 2,000,000 Likes, 53,000 tweets, and 21,000 email shares in just 2 months!!) Writing great content is not just about serving up quality content. It’s about serving up quality Read more about Eight Secret Spices for Writing Great Content[…]
How to Write a Great Testimonial using Story-monial
If you’ve ever wondered what a story-monial is, look no further than the movie ‘Troy’. The Brad Pitt- and Eric Bana-starrer is the mother of all story-monials. A story-monial is a customer testimonial smashed into a story – a devastatingly effective way to write a great testimonial. ‘Troy’ is one hell of a story. Agamemnon versus Read more about How to Write a Great Testimonial using Story-monial[…]
Learning To Let Go: Outsourcing Content
Think outsourcing content means ‘out’ of sight? Fret not, you are not alone! One of the hardest things in life is learning to let go. Steering your business is one thing but trying to do everything in-house is asking for the Red Sea to part. You’re a genius, not a magician. Speaking of magic, it’s time to Read more about Learning To Let Go: Outsourcing Content[…]